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LeEco Le 2, Le Max 2 launched in India

LeEco Le 2, Le Max 2 launched in India


 

New Delhi, June 8, 2016: LeEco at its 2Future event in New Delhi on Wednesday launched its second generation of smartphones, the Le 2 and the Le Max 2.The global internet and technology conglomerate has finally unveiled its much awaited second generation Superphones. with the company’s symbolized content ecosystem and membership being bundled, together with itsmarketplace e-commerce website, LeMall. The company also revealed the world’s first CDLA (Continual Digital Lossless Audio) Type-C earphone, and its project of recruiting 200 "CEO"s.

 

The event at Siri Fort Auditorium at New Delhi was one of the most well attended events in the recent past history. At the event, LeEco’s official song was also revealed, specially composed and produced by Pritam’s studio Jam8 and sung by Nakash Aziz.

Tin Mok, VP of Le Holdings and CEO, APAC, said, "Today is an extremely important day for us in our India journey so far. It marks our entry into the thriving e-commerce industry with the launch of LeMall. Addtionally, we are thrilled to bring our second generation Superphones with supertainment to India. Also, we’re happy to have achieved a significant milestone by pioneering digital lossless sound experiences. As forerunners in bringing the breakthrough technology as well as great features at a disruptive price, we remain committed to bringing best-in-class devices and services to our users in India." 

LeEco’s 2nd generation superphones: Le 2 and Le Max2 

Atul Jain, COO, Smart Electronics Business, LeEco India, unveiled the 2ndgeneration of Superphones, calling them "redefine product value". "LeEco is ushering into the ET Era, or what we call Ecosystem Technology Era. It’s time to end the practice of taking the consumers a ride and put an end to profit-oriented business models, but actually redefine product value."

"We are focusing on the Eco Model, an integration of software, content, services, applications and hardware."

As the next generation phone, Le 2, with a standard combination of 3GB RAM and 32GB ROM, is greatly improved from its predecessor. Powered by the Octa-CoreQualcomm ® Snapdragon TM652.

Le 2 provides a 16MP rear camera and 8MP front camera. The image quality is visibly better with vibrant and true-to-life colours. With technologies like PDAF, Closed Loop and other ground-breaking technologies, people can catch clear pictures in moving and unfavourable conditions.


Le 2 has an In-Cell display screen which is usually featured with overpriced phones. The screen’s blue light filter helps reduce eye fatigue, while at the same time, the in-cell screen allows devices to be thinner and lighter.


It is also important to note that in addition to 3G, LTE and GSM, Le 2 supports all 4G bands in India and also will have VoLTE very soon over an OTA. 

Besides Le 2, LeEco also released 2 versions of the 2nd generation of Le Max, which is Le Max2. Powered by the world’s most powerful processor, Qualcomm ®Snapdragon TM 820, the phone, featuring the high performance combination of 4GB RAM+ 32GB on board memoryor6GB RAM +64GB on board memory, pushed the limits of the industry to new heights. With a RAM three times that of the iPhone 6s Plus, Le Max2 (6G+64G) is 40% faster performance than most competitors’ models, and is also 17% faster than its predecessor, Le Max.


Le Max2 features a 5.7 inch 2K Super Retina Display, the best display for VR equipment. 

Its 21MP rear camera comes with blazingly fast focusing speeds thanks to PDAF technology, it also has a F2.0 aperture with OIS for blur free images even in low light.The rear camera on Le Max2 shoots pictures with great clarity thanks to improved components or technologies like 6P lens, PDAF, Closed Loop, OIS, Dual HDR and Dual-tone flash and so on. The Le Max2 is also equipped with an 8MP front camera.

Le Max2 also enjoys a super-fast 802.11ac Wi-Fi connectivity. It has dual-band and dual-antenna, which means Le Max2’s Wi-Fi speeds are much 4 times faster than most of its competitors, who are on the Wi-Fi 2.4G band and twice as fast as those on the Wi-Fi 5G band.

Phones bundled with Supertainment ecosystem and membership program

 LeEco has also made impressive additions to its Supertainment membership program. In the coming months, through LeEco Membership program, users can get access to a collection of 2000+ movies. LeEco is all set to have the largest collection of blockbuster and award winning movies from across the world including top Regional Cinema from India – across Hindi, Tamil, Telugu, Marathi & Bengali films. Meanwhile, the program provides 3000+ hours of curated shows, 150+ live TV channels and 3.5 million songs for users’ choices. LeEco takes the lead in offering 1.9 million songs with lossless audio, bringing the users’ audio experience to a brand new height.

With LeEco’s Premium Membership program, users can enjoy premium content, exclusive discounts, a 5TB LeEco Cloud Drive Storage, live music & concerts with Lossless Audio, exclusive giveaways and offers, special events with celebrities and top entertainment talents and many more. Starting from this month, LeEco will also give members access to more than 50 online international live concerts. 

World’s first CDLA Standard to disrupt age-old industry norms

 

Through the new Superphones, LeEco has revolutionarily replaced the 3.5mm headphone port with the world’s first CDLA Type-C interface, leading an audio revolution to the earphone industry that remains the same for decades in India. As an industry pioneer, LeEco introduced a new digital architecture, CDLA technologythat enables end-to-end lossless digital music transmission, the world’s first continual digital lossless audio standard. The two Superphones Le 2 and Le Max 2 are all set to redefine the smart phone audio technology world. 

CDLA is quite intelligent. Every pair of CDLA earphones has its own independent ID, so it knows who is using it and what recommendations and preferences it can offer to the user, seamlessly integrating with LeEco’s ecosystems.

To showcase the revolutionary CDLA technology, the song composed by the Jam8 studios was recorded on two devices, one with the existing Hi-Fi audio capability and the other with the CDLA technology. The difference was unparalleled and the music experience from the device with CDLA technology was premium and seamless. LeEco has also unveiled the world’s first Type-C CDLA Earphones which consumers can get access to at a competitive price of only Rs 1,999. LeEco has also unveiled the world’s first Type-C CDLA Earphones which users can get access to at a competitive price of only Rs 1,999.

 





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